Interesting inside baseball on new media like YouTube videos, live Dreams, and podcast taking over and how advertisement spends on them. Also importance of understanding how make your own products and ip to sell instead of just relying on ads.

"If you think $100,000 per podcast episode is absurd let me explain some inside baseball

Premium CPMs can be 30-40$ (for every 1,000 views you get 30-40 dollars)

200k views would be generally, $7000 per ad read at 35$ cpm. However premium shows, tops streams and big guests crank that number way up, especially following the election. Advertisers are salivating over youtube as TV is largely dead and "inauthentic"

You can run one pre, 2 mid, one end roll per episode.
So maybe $30,000 in ad sales. Depending on the product, you can generate $50,000 or more in product sales.

For instance

We did one read for Boonies HQ (our skateboard company) and sold $13,000 in skateboards. 2nd read generated about $40,000 and the 3rd read was about $17,000. Skateboards are an incredibly niche product btw

The issue at hand is newcomers to the media industry don't know how to run shows, don't know how to negotiate, launch IP.

A youtuber who just started a show in his home office doesnt have the media industry experience and will likely not get full value for their reach or show.

If youre a top seller, meaning you read ads very well, your CPMs jump as companies compete for access."

https://x.com/timcast/status/1866147256329519339?s=12